Total News: Engaging Audiences and Effective Advertising Platform
Fresh readership figures confirm Total News has a firmly engaged audience, serving a consistent and dependable reach for brands and advertisers. Produced by Roy Morgan, the latest Total News readership figures refer to the 12 months to September 2023 and represent news readership across print and digital formats. Let’s delve into the details of how Total News continues to retain its broad reach across the country and why it is a valuable platform for brands and advertisers.
Total News: A Broad Reach Across the Country
Discover the extensive readership of Total News and its consistent reach across Australia.
Total News has established itself as a trusted source of news for Australians of all demographics. The latest figures reveal that 20.8 million Australians aged 14+ consume news in any given month, showcasing the broad reach of Total News across the country.
With 68 million interactions per week, it is evident that Total News continues to engage its audience effectively. This consistent and dependable reach makes Total News an ideal platform for brands and advertisers looking to connect with a wide range of consumers.
Diverse Interests: Beyond General News
Explore the diverse categories of news that Australian readers engage with beyond general news.
Australian news readers are not only interested in general news but also seek out content in various categories to satisfy their diverse interests. In addition to general news, popular categories include Property, Sport, Lifestyle & Health, Entertainment & Culture, and Business & Finance.
These categories cater to the different preferences and passions of readers, showcasing the wide range of topics that Total News covers. For example, special interest category news appeals to early adopters who are more likely to buy new model cars and be aware of the latest financial products.
Engaging Special Interest Readers
Discover the strength of Total News in engaging influential special interest category readers.
Special interest category readers within Auto, Business & Finance, and Lifestyle & Health are significantly more likely to have high discretionary spending and be confident in their financial situation. This indicates the effectiveness of Total News in reaching and engaging audiences that are ready to buy.
Furthermore, readers within these categories are 20-35% more likely to have high discretionary spending compared to the general population. This demonstrates the value of Total News as a platform for brands and advertisers looking to connect with affluent consumers.
Total News: A Multi-Channel Experience
Explore the multi-channel news consumption habits of Total News readers.
Total News readers are not limited to a single channel but engage with news across various platforms. While digital consumption is prominent, with 19.8 million Australians consuming news digitally, more than half of the readers engage with both printed and digital news in any given month.
News consumption occurs throughout the day, with more than half of the readers engaging with news before midday. This presents ample opportunities for advertisers to reach their target audience at different times of the day.
Total News: A Resilient and Relevant Platform
Highlight the resilience and relevance of Total News in the ever-changing media landscape.
Despite the uncertainties of the Australian economic climate and global events, Total News remains a critical element for success in advertising and consumer engagement. The latest figures reaffirm the consistent relevance and dependability of Total News as a media platform for brands and advertisers.
With its wide readership across all age groups and high reach among the affluent reader cohort, Total News provides a lucrative and commercially effective channel for brands to connect with their target audience. The value that readers place on accessing written news content is evident, with 6 in 10 readers paying for access.