How a College Student Created a Startup Business: The Story of Ultra Lyte

Meet Aaron Perry, a sophomore finance major at Cedarville University, who defied the norm and created his own startup business. In this article, we’ll delve into the story of Ultra Lyte, a lightweight hat designed for runners, and explore how Aaron’s entrepreneurial spirit and determination led him to success.

From Summer Jobs to Startup: Aaron Perry’s Journey

Discover how Aaron Perry, a college student, went from working summer jobs to creating his own startup business.

As a typical college student, Aaron Perry used to work summer jobs to fund his education. However, two years ago, he decided to take a different path and create his own startup business.

Driven by his passion for running and the need for a solution to carry essential items while on a long run, Aaron came up with the idea for Ultra Lyte, a lightweight hat with pockets. This innovative concept became the foundation of his business.

Through Cedarville University’s entrepreneurship center and their program called ‘The Pitch,’ Aaron had the opportunity to present his business idea to successful entrepreneurs, similar to the popular show Shark Tank. This experience helped him refine his pitch and take his business to the next level.

With the support of Cedarville University and his determination to apply the knowledge gained from his finance major, Aaron is now on the path to officially launching Ultra Lyte and providing a useful product for runners.

Combining Theory and Practice: Applying Business Knowledge

Learn how Aaron Perry utilized his business theory courses to develop his startup business.

Aaron Perry understood the importance of not only learning business theory but also applying that knowledge in real-life situations. He strategically chose classes that could help him develop the skills necessary to run a business, including business theory courses.

By combining the theory taught in class with hands-on experience, Aaron was able to bridge the gap between ideas and execution. He believes that many students struggle with applying their knowledge and emphasizes the value of practical application.

One particular class, Topics in Marketing, played a significant role in helping Aaron focus on the application of his business concept. It provided him with insights into marketing strategies and helped shape his business plan.

Aaron’s advice to fellow students is to seek opportunities to apply their knowledge outside of the classroom. By doing so, they can experience professional growth and bring their ideas to life.

Creating a Lasting Business: Balancing Profit and Purpose

Explore how Aaron Perry aimed to create a business that not only generates profit but also provides a valuable product for consumers.

For Aaron Perry, building a lasting business was about more than just making money. He wanted to create a product that would genuinely benefit consumers and cater to their needs.

Throughout the development of Ultra Lyte, Aaron focused on designing a hat that could address the limitations faced by runners. By incorporating pockets into the hat, he found a practical solution to carry essential items while running.

His passion for the product was evident as he dedicated hours to perfecting his pitch and bringing his idea to reality. Aaron’s commitment to his business stemmed from the enjoyment he found in the process of turning an idea into a tangible product.

Currently, Aaron is accepting preorders for Ultra Lyte Running hat on his website, as he prepares for the official launch of his business in December.

Cedarville University: Fostering Entrepreneurial Spirit

Discover how Cedarville University’s entrepreneurship center played a vital role in Aaron Perry’s startup journey.

Cedarville University, located in southwest Ohio, has been instrumental in nurturing Aaron Perry’s entrepreneurial spirit. The university’s entrepreneurship center provides a platform called ‘The Pitch,’ which allows students to present their business ideas to successful entrepreneurs.

Through ‘The Pitch,’ Aaron had the opportunity to receive feedback, guidance, and support from experienced professionals. This initiative, similar to the popular show Shark Tank, helped him refine his business concept and gain valuable insights into the world of entrepreneurship.

Cedarville University’s commitment to fostering innovation and providing resources for aspiring entrepreneurs has played a significant role in Aaron’s journey towards launching Ultra Lyte.